<aside> 💡 How to Apply: Does this role sound like a good fit for you? Email at [email protected] and fill out this intake form. Include the role's title in your subject line and send along with links that best showcase the relevant things you've worked on (LinkedIn, marketing portfolio, personal website, etc)

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About Tiny Health

Tiny Health is the first precision microbiome wellness company dedicated to helping every person start — and stay — healthy for life. Founded in 2020 by microbiome scientists and physicians, we’re redefining personalized health through strain-level, clinical-grade microbiome testing.

Our platform uses shotgun metagenomics to uncover the root causes of gut and vaginal imbalances, empowering families and practitioners with actionable, evidence-based insights. Trusted by over 100,000 customers, Tiny Health’s mission is to make microbiome science accessible, preventive, and impactful — from the first 1,000 days to the last.

If you’re passionate about cutting-edge science, health innovation, and helping people live better lives, join us in shaping the future of precision wellness. Learn more at tinyhealth.com

The Opportunity

We’re hiring a Lifecycle Marketing Manager to own the entire customer journey — from the moment someone discovers Tiny Health through member retention. This is a high-impact, high-ownership role at the intersection of strategy and execution. Email and SMS are your primary channels, but you’ll also shape how we use direct mail, in-app messaging, and other touchpoints to keep our customers engaged, drive repeat purchases, and deepen their relationship with Tiny Health over time.

You’ll collaborate closely with our growth, content, and product teams, and take full ownership of our lifecycle agency relationship, setting direction and holding them accountable to performance.

Responsibilities

Lifecycle Strategy

• Build and evolve Tiny Health’s end-to-end lifecycle strategy across the full customer journey from activation through retention, upsell, and win-back
• Develop segmentation frameworks that account for product line (baby, child, adult gut health, vaginal health, and Tiny+ memberships), test results, and member behavior
• Manage distinct lifecycle journeys for our two core audiences: parents focused on infant and early childhood gut health, and adults seeking digestive health insights
• Identify and close gaps in the current program: segmentation depth, testing cadence, content quality, and performance
• Partner with the growth team to connect lifecycle programs with acquisition insights and conversion data

Email and SMS Program Execution

• Own all lifecycle email and SMS end-to-end flows, campaigns, promotions, and transactional sequences built and managed in Klaviyo
• Leverage Shopify and Recharge data to power segmentation, trigger-based flows, and subscription lifecycle programs (trials, renewals, cancellation saves)
• Write, brief, and QA email copy in Tiny Health’s brand voice; partner with our copywriter for larger campaigns
• Own deliverability, list health, and ESP hygiene, and more